USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE MARKETING OF SMALL AND MEDIUM-SIZED MEZCAL COMPANIES IN OAXACA, MEXICO
MARTHA HILARIA BARTOLO-ALEMÁN *
Industrial Engineering Department, Tecnológico Nacional de México/I.T de Oaxaca, Oaxaca, México.
SARAÍ MARÍA MARTÍNEZ-MENDOZA
Industrial Engineering Department, Tecnológico Nacional de México/I.T de Oaxaca, Oaxaca, México.
VICENTE MORALES-SÁNCHEZ
Industrial Engineering Department, Tecnológico Nacional de México/I.T de Oaxaca, Oaxaca, México.
GILDARDO OSWALDO GARCÍA-MONTALVO
Industrial Engineering Department, Tecnológico Nacional de México/I.T de Oaxaca, Oaxaca, México and Division of Professional Studies, Tecnológico Nacional de México/I.T de Oaxaca, Oaxaca, México.
*Author to whom correspondence should be addressed.
Abstract
The “Type of Article” of this paper is “Letter to the Editor”. This paper discuses about: “ USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE MARKETING OF SMALL AND MEDIUM-SIZED MEZCAL COMPANIES IN OAXACA, MEXICO ”. No formal abstract is available. Readers are requested to read the full article.
Keywords: E-commerce, ICT, economic units, marketing, customer service